The ADA Practical Guide to Dental Letters Write, Blog and Email Your Way to Success The ADA Practical Guide for International Dentists: U.S. Dental Licensure and Testing Requirements e-Book This invaluable guide features: • Steps to achieving U.S. dental licensure • Clinical examination information • U.S.-based resources for internationally trained dentists • Information on visas needed to study and work the U.S. • Applying to U.S. dental education programs • Requirements to take written and clinical exams for licensure, including NBDE Parts I and II Also provides guidance on how internationally trained dentists may be able to apply for advanced standing in U.S. dental education programs. P801T e-Book, 62 pages | Members $29.95 Retail $44.95 e-Book ISBN# 978-1-941807-21-7 Also available for Kindle and Nook The ADA Practical Guide for International Dentists U.S. Dental Licensure and Testing Requirements E-Books Our simple, cloud-based platform lets you read ADA e-Books on your laptop, tablet, smartphone, or other web-enabled device. No special software required! Most ADA Catalog book purchases now include free e-Books! (score) (score) (score) The ADA Practical Guide to Leading and Managing the Dental Team 9 1/8" .75" .5" The ADA Practical Guide to Leading and Managing the Dental Team · Leadership · Conflict Resolution · Incentives and Engagement P551BT | See page 27 Also available for Kindle and Nook P091BT | See page 33 Also available for Kindle and Nook J053BT | See page 28 Also available for Kindle and Nook ADA® Preferred Rewards Visa Signature® Card • Earn 5x points on every ADA purchase. • Enhanced rewards, benefits and perks exclusively for ADA members. To apply: adavisa.com or call 888.327.2265 ext. 36982 Benefits of ADA e-Books: • Immediate access. Once you order your e-Book, visit your e-Bookshelf to begin reading right away. • Easy access to your e-Bookshelf anytime with your ADA login. • Video streaming of OSHA Training (P889BT), Effective Infection Control (P692BT) and Medical Emergencies (P082BT) • No additional software required, just an internet connection and web browser. More e-Books available! The images above are only a selection of the e-Books the ADA offers. Additional e-Books are included with the titles below: J019BT CDT 2019: Dental Procedure Codes See page 6 J449BT CDT 2019 Companion See page 7 P082BT Medical Emergencies in the Dental Office See page 23 P692BT Effective Infection Control See page 14 W013BT Chairside Instructor (English) See page 43 W014BT Chairside Instructor (Spanish) See page 43 (score) (score) (score) 8 5/8" 9 1/8" .75" .5" A Dentist’s Guide to the Law 228 Things Every Dentist Should Know A Dentist’s Guide to the Law: 228 Things Every Dentist Should Know L756 To order additional copies, call 800.947.4746 or visit adacatalog.org ©2015 American Dental Association All rights reserved. Increase your practice visibility online with a comprehensive Internet marketing plan. From developing a digital marketing plan to deciphering social media sites to increasing your search engine ranking, Internet Marketing explains the basics and how you can apply them to your practice. Internet Marketing addresses key questions such as: • What are my Internet marketing goals, and how can I create a plan to meet them? • Which social media platforms fit my practice best? • Should I focus my Internet marketing efforts on one platform or several? • What’s an algorithm and how does it affect SEO? • Should I respond to a negative online review, and what can I legally say? • How does regularly updating my practice website influence its Google search ranking? • Where can I find engaging content for my blog, Facebook page, and other marketing vehicles? • What should I keep in mind about Internet marketing and HIPAA? • Who should be in charge of my practice’s Internet marketing campaigns? Industry experts focus on issues specific to dental practices, keeping in mind budget, staffing, and legal constraints. This guide also includes the ADA publication, The ADA Practical Guide to Social Media Planning. ............................................................................................................................................................................................ “This book is the closest thing yet to solving the lack of IT knowledge among dentists when it comes to understanding how to use the most amazing tools available to market our practices.” - Edward J. Zuckerberg, D.D.S., F.A.G.D., Painless Social Media, L.L.C. Chapter 4: Creating Stronger Patient Relationships Through Facebook “Internet Marketing is a primer on common terms, techniques and technology used to make your practice visible online so that you can make an educated decision about who to trust. Better yet, you’ll understand how to evaluate the results to ensure you get so much more than you paid for.” – Xaña Winans, President, Golden Proportions Marketing Chapter 8: Making the Transition from Paper to Digital Marketing P889BT | See page 13 Also available for Kindle and Nook J670BT | See page 27 Also available for Kindle and Nook L756BT | See page 29 Also available for Kindle and Nook • Downloadable extras. If a book comes with customizable forms and templates or a CE test, you can download and use them right away. • Enhanced search. The new e-Book platform allows you to search e-Books to find the information you need in an instant. • Sharing. Share pages or short passages with friends and colleagues via email or social media. Most ADA Catalog book purchases now include free e-Books! See book page for details. 34 ORDER BY PHONE: 800.947.4746 E-BOOKS, KINDLE AND NOOK ORDER ONLINE: ADACATALOG.ORG 35 PRACTICE MANAGEMENT