The ADA Practical Guide to
Internet Marketing
Learn the basics of internet marketing and take your practice to the
next level. This practical guide can help you:
Understand the use of SEO, keywords, and algorithms in
digital marketing
Decide which social media platforms are right for you
Distinguish between Facebook, Instagram, Tumblr, YouTube,
Pinterest, Yelp, and other social networking and review sites
Solicit online reviews and respond appropriately to negative ones
Select engaging content to educate and entertain
Choose a web designer or internet marketing professional
J061
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Book, 127 pages
|
Retail $74.95
|
Members $49.95
J061T
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e-Book
|
Retail $59.95
|
Members $39.95
J061BT
|
Print and e-Book Bundle
|
Retail $89.95
|
Members $59.95
Book ISBN# 978-1-941807-12-5
|
e-Book ISBN# 978-1-941807-13-2
TABLE OF CONTENTS
1 Building a Solid Foundation for Your Dental Practice
Marketing Naomi Cooper
2 Putting It Together: The Building Blocks of Internet Marketing PBHS
3 Posting Effective Content Jack Hadley
4 Creating Stronger Patient Relationships Through Facebook
Edward J. Zuckerberg, D.D.S., F.A.G.D.
5 Blogging for Dental Professionals Colleen Greene, D.M.D.,
M.P.H. and Chris Salierno, D.D.S.
6 Reputation Management for Dentists Shauna Duty
7 Search Engine Optimization Naomi Cooper
8 Transition from Paper to Digital Marketing Xaña Winans
9 Legal Considerations for Digital Internet Marketing
ADA Legal Division
10 Social Media Planning ADA Council on Communications
The ADA Practical Guide to Expert
Business Strategies: Advice from Top
Dental Consultants
What would a dental consultant say about your office? Is your
schedule balanced, overtaxed or underutilized? Do your internal
controls make would-be embezzlers think twice? Do your payment
systems maximize collections and reduce write-offs? How well
do you control what people see when they Google your name
or practice?
The ADA Practical Guide to Expert Business Strategies addresses
these questions and more by tapping into the knowledge and
experience of today’s leading dental experts. Read the articles
on your own, or use them as topics for staff meetings. The 100
chapter discussion questions will generate conversation and ideas for
improving your practice — from patient care to your bottom line.
P032
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Book, 113 pages
|
Retail $74.95
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Members $49.95
P032T
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e-Book
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Retail $59.95
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Members $39.95
P032BT
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Print and e-Book Bundle
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Retail $89.95
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Members $59.95
Book ISBN# 978-0-9860279-7-0
|
e-Book ISBN# 978-0-9860279-8-7
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The ADA Practical Guide to
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SEO
Social Media
Reputation Management
Patient Engagement
Content Creation
Buy the book, get the
e-Book for just $10 more!
NEW
Building or Refreshing Your Dental Practice:
A Guide to Dental Office Design
The design of your dental practice says a lot about you. You want to
project an image of comfort, cleanliness and safety while expressing
your personality and reinforcing your brand. This book covers all the
bases for building, renovating or simply refreshing your space, with
vibrant photos and insights from dental architects, design consultants
and practicing dentists. It provides a road map for issues such as:
Building an expert project team
Financing your build or remodel
Choosing a location
Anticipating potential legal issues
Determining your dental equipment needs
Integrating your dental office décor with your brand
Incorporating green dental office design tactics
P091
|
Book, 226 pages
|
Retail $89.95
|
Members $59.95
P091T
|
e-Book
|
Retail $74.95
|
Members $49.95
P091BT
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Print and e-Book Bundle
|
Retail $104.95
|
Members $69.95
Book ISBN# 978-1-941807-37-8
|
e-Book ISBN# 978-1-941807-38-5
TABLE OF CONTENTS
1 Building a Team You Can Trust Gordon Osterhaus, D.D.S.
2 Financial Planning Wells Fargo Practice Finance
3 Location Selection and Siting Concerns John Adams, A.I.A.
4 Dental Equipment and Technology Don Hobbs with
recommendations by Mark Tholen, D.D.S., M.B.A.
5 Office Layout Michael Unthank, D.D.S. and Architect
6 Interior Design Joe Miller, A.I.A.
7 Cost-Effective Design David Ahearn, D.D.S.
8 An Experiential Approach to Dental Office Design and
Branding Nikki Skomal, Associate I.I.D.A.
9 Exterior Considerations Bruce Morrison, Jacque Russo, D.D.S.,
R.N., and Stephanie Morgan, R.I.D., L.E.E.D.
10 Ergonomics in the Operatory David Ahearn, D.D.S.
11 Creating a Green Office Environment Stuart Silk, A.I.A., and
Carrie Anderson, L.E.E.D. A.P.
12 Legal Issues ADA Division of Legal Affairs
13 Dental Office Design Competition: Case Studies Wells Fargo
Practice Finance
THE ADA PRACTICAL GUIDE TO DENTAL OFFICE DESIGN 87
This sample design program is a list of questions to help you determine the type of dental office that
will best fit your needs. The answers to these questions will give the architect the information to begin
planning the dental office you desire. This design program form has been adapted with permission
from an original form developed by the Unthank Design Group.
Sample Design Program
What are the major goals you wish to achieve with your new office? ___________________________________
_______________________________________________________________________________________________
YOUR DENTAL TEAM
1. Projected number of staff in the new office:
Who How Many?
Dentists
Business staff
Hygienists
Assistants
Lab technicians
Other:
2. What is the maximum number of dentists in practice at any one time? _______________________________
3. What is the maximum number of hygienists in practice at any one time? _____________________________
4. How many dentists in the dental practice are right-handed? _______ How many are left-handed? _______
Your Space
1. Choose your project type:
New free-standing building for your practice only
New free-standing building with additional lease space
New lease space or condominium in: Existing building Building to be constructed
Existing building to be remodeled or expanded
Existing suite to be remodeled or expanded
2. What are the number of floors in the building? ____________________________________________________
3. On which floor will your office be located? _______________________________________________________
4. What is the estimated square footage of your new space? __________________________________________
FIGURE 13.2 FIGURE 13.3
FIGURE 13.4
Ballard front desk area Children’s play area
Orion Dental Building at dusk
THE ADA PRACTICAL GUIDE TO DENTAL OFFICE DESIGN 217
28
ORDER BY PHONE: 800.947.4746
MANAGING YOUR PRACTICE
ORDER ONLINE: ADACATALOG.ORG
29
PRACTICE MANAGEMENT
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