Adapting the Contents for Different Media Platforms The text below announcing a new office location originally appeared as a letter. However, there is no need to limit this communication to one medium. The content can easily be adapted to a text, a tweet, a Facebook post, and a blog post or newsletter item, as demonstrated below: Letter 7/12/2013 Carol Martin 211 Main Street Chicago IL 60611 Dear Carol: We are pleased to announce the opening of our new dental office at 900 N. Michigan Avenue in Chicago, IL. You have watched our practice grow, and the new and larger facility will allow us to serve you better. It features an attractive reception area, spacious treatment rooms equipped with intraoral cameras, and the latest in dental equipment and technology. Although we’re in a new location, we haven’t changed our hours, staff, policies, or our personal service to patients. When you visit our new office, you will receive the careful attention and gentle dental care you have come to expect from our practice. Also, be sure to visit our practice website, www.numberonedental.com. It will keep you up to date on the latest in practice news and oral health care tips for you and your family. Enclosed you’ll find a business card with our new address and telephone number. Please feel free to stop by for a tour. Our location may have changed, but our commitment to you, our patients, has not. Sincerely, Dr. Anderson and Team 2 The ADA Practical Guide to dental Letters