10 THE ADA PRACTICAL GUIDE TO LEADING AND MANAGING THE DENTAL TEAM Conclusion In the dental practice, the dentist is not only the chief technician, but he or she is the cultural leader. The dentist sets the tone within the office, and whether that tone is negative or positive lies squarely upon the dentist’s shoulders. Just as verbal skills may not come naturally to the dental team, leadership skills may not be second nature for you. And that’s okay! There are many trusted industry vendors that specialize in working with dentists to develop and hone their leadership habits. Becoming comfortable leading the practice will not only increase loyalty and production within your team, but your patients will sense the unity as well, resulting in longevity for your dental practice. Contributor Biography Naomi Cooper is President and founder of Minoa Marketing and Chief Marketing Consultant for Pride Institute. She is a respected dental marketing strategist, consultant, author, speaker and industry opinion leader. Naomi teaches Pride’s groundbreaking marketing courses and works with individual dentists to craft and implement a customized modern marketing plan. She also consults for leading companies across the dental industry, developing a cohesive marketing approach and creating momentum for their marketing efforts aimed at the dental profession and the dental consumer. Naomi holds a B.A. in Political Science from UCLA and a Certificate in Business Management. She can be reached via email at naomi@ minoamarketing.com, and she blogs regularly at www.minoamarketing.com. For regular updates from Naomi, including dental marketing and social media tips and tricks, follow her on Twitter (@naomi_cooper) or “Like” Naomi Cooper — Minoa Marketing on Facebook at www.fb.com/minoamarketing.