THE ADA PRACTICAL GUIDE TO INTERNET MARKETING 11 Contributor Biography Naomi Cooper is President and founder of Minoa Marketing and Chief Marketing Consultant for Pride Institute. She is a respected dental marketing strategist, consultant, author, speaker and industry opinion leader. Naomi teaches Pride’s groundbreaking marketing courses and works with individual dentists to craft and implement a customized modern marketing plan. She also consults for leading companies across the dental industry, developing a cohesive marketing approach and creating momentum for their marketing efforts aimed at the dental profession and the dental consumer. Naomi holds a B.A. in Political Science from UCLA and a Certificate in Business Management. She can be reached via email at naomi@minoamarketing. com, and she blogs regularly at www.minoamarketing.com. For regular updates from Naomi, including dental marketing and social media tips and tricks, follow her on Twitter (@naomi_cooper) or “Like” Naomi Cooper — Minoa Marketing on Facebook at www.fb.com/minoamarketing. Summary The days of spending money on marketing and crossing your fingers and hoping it pays off are over. By creating and implementing a strategic marketing plan, dentists can ensure that their marketing investments pay off. Having a marketing strategy in place puts the dentist back in the driver’s seat, shifting from haphazard efforts to a proactive, scientific approach and ensuring the practice is set on a course for growth for years to come.