“Your communication style is your calling
card. We developed Dental Letters so
your style will be professional, polished
and prepared for any situation.”
Kathy Pulkrabek, Professional Products Manager/Editor,
ADA Product Development and Sales
The ADA Practical Guide to Dental
Letters: Write, Blog and Email Your
Way to Success
This compilation of professionally written letters can
be customized and adapted to your needs — whatever they
may be. Updated to reflect the many ways in which we
communicate, Dental Letters now offers sample content for:
News releases Twitter
Blog posts Facebook
Emails Websites
Text messages Traditional letters
Examples of how to adapt the one-page letters for
various formats are shown throughout the book. Book
comes with CD-ROM of letters in Microsoft Word format
for easy personalization.
J053
|
Book with CD-ROM, 281 pages
|
Retail $104.95
|
Members $69.95
J053T
|
e-Book
|
Retail $89.95
|
Members $59.95
J053BT
|
Print and e-Book Bundle
|
Retail $119.95
|
Members $79.95
Book ISBN# 978-0-986079-5-6
|
e-Book ISBN# 978-0-986079-6-3
THE ADA PRACTICAL GUIDE TO DENTAL LETTERS 103
LETTE
RS
TO
VE
N
DO
RS
Date
Name
Company
Street Address
City, State Zip
Dear Name:
I am looking forward to exploring the possibility of a business relationship
between your firm and our dental practice.
Since the services that your firm would perform on behalf of our dental practice
would involve access to patient information, we wanted to let you know that our
dental practice is a HIPAA covered entity and your firm would likely be deemed
our “business associate” under HIPAA. A covered entity and business associate
must have a compliant business associate agreement (BAA) in place before the
business associate is permitted to create, receive, maintain or transmit electronic
protected health information on behalf of the covered entity, or provide services
for the covered entity involving of protected health information.
To that end, we have enclosed our business associate agreement for your
review. We would also like to discuss your firm’s HIPAA compliance program
and how your firm safeguards the privacy and security of patient information.
As you are no doubt aware, the HIPAA Omnibus Final Rule published in January
2013 requires business associates and their subcontractors to comply with many
parts of HIPAA (including most of the Security Rule), and permits the government
to directly impose penalties on business associates and subcontractors. Civil money
penalties for HIPAA violations can be in the thousands or even millions of dollars.
[o ce
number].
Sincerely,
Dentist
Enclosure: Business Associate Agreement
Business Associate Agreement (HIPAA) Letter
We’ve Moved!
We are PleaSeD To annoUnCe the
opening of our new dental office at 900 N. Michigan Avenue in
Chicago, IL. You have watched our practice grow, and the new and
larger facility will allow us to serve you better. It features an attractive
reception area, spacious treatment rooms equipped with intraoral
cameras, and the latest in dental equipment and technology.
Although we’re in a new location, we haven’t changed our hours,
staff, policies, or our personal service to patients. When you visit
our new office, you will receive the careful attention and gentle
dental care you have come to expect from our practice.
TexT
number one Dental has moved to 900 n. Michigan Ave.
stop by to tour our new facilities! www.numberonedental.com
TWeeT
number one Dental @ numberoneDental
number one Dental has moved to 900 n. Michigan Ave!
our location is new but our commitment to patient care
is the same. #numberonedental.com
Facebook PosT
blog PosT/NeWsleTTer ITeM
number one Dental
We are pleased to announce the opening of our new dental office at 900
n. Michigan Avenue in chicago, il. our hours remain the same. You have
watched our practice grow, and the new and larger facility will allow us
to serve you better. check out the pictures of our new office!
12
JUl
The ADA PrAcTicAl GuiDe To DenTAl leTTers 13
A Dentist’s Guide to the Law:
228 Things Every Dentist Should Know
A Dentist’s Guide to the Law discusses legal issues that can arise
concerning practice formation, marketing, employment, privacy
and data security, disability access, contracts, insurance, patient
treatment, and more! It also addresses key questions such as:
How do I dismiss a troublesome or threatening patient?
What can I do about a negative online review?
What should I do if a law enforcement official asks for information
about a patient?
What are some laws that affect my practice website?
What does my payment processor mean by “PCI compliant?”
What are some legal considerations when selecting an electronic
dental record?
The user-friendly Q&A format provides easy access to information
that can help you stay in compliance with applicable laws.
L756
|
Book, 277 pages
|
Retail $104.95
|
Members $69.95
L756T
|
e-Book
|
Retail $89.95
|
Members $59.95
L756BT
|
Print and e-Book Bundle
|
Retail $119.95
|
Members $79.95
Book ISBN# 978-1-941807-17-0
|
e-Book ISBN# 978-1-941807-18-7
SAMPLE QUESTION
179. ARE THERE LEGAL PROBLEMS GIVING DISCOUNTS
TO FAMILY, STAFF OR COLLEAGUES?
Probably not, if done within reason. For the same reasons that
dentists are free to set their own fee schedules (subject to anti-
discrimination laws), dentists may generally make appropriate
exceptions for discounts. However, you should be aware that
such discounts could impact how the dentist’s usual fee is
calculated and potentially raise insurance fraud concerns. This
is especially true if discounts are given to a significant number
of patients, and those discounts were not agreed to as part of
a provider contract with an insurance company. If the dentist is
offering non-contractual discounts to a large number of patients,
is the dentist committing insurance fraud when submitting his
or her “full fee” for payment and representing it as the dentist’s
“usual fee”? Historically, this issue has not been a particular
legal problem for dentists, although some commentators have
questioned excessive use of discounts. The prudent course for
a dentist who wants to offer courtesy discounts is to limit the
number of people who will qualify for the discounts, and the
frequency of their use, so that the “full fee” is essentially the
usual one.
“The ADA’s A Dentist’s Guide to
the Law is the best source of
practical legal and risk management
information for dentists that I
have ever seen. Every dental office
should have a copy.”
David J. Owsiany, Executive Director
Ohio Dental Association
TOPICS INCLUDE:
Insurance letters explaining how insurance works,
UCR, and coordination of benefits
Past due notices 30, 60 and 90 days
Employer letters for hiring and terminating employees
Vendor letters, including a business associate
(HIPAA) letter
Patient dismissal letter
Welcome letters for adults and children
Treatment letters for emergency, interrupted and
post-treatment
Ready-to-post content for Facebook, Twitter,
and practice websites
CD-ROM of letters for quick customization
26
ORDER BY PHONE: 800.947.4746
MANAGING YOUR PRACTICE
ORDER ONLINE: ADACATALOG.ORG
27
PRACTICE MANAGEMENT
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